LVX HITS NEW YORK FASHION WEEK

We had the opportunity to team up with an astounding designer during New York Fashion week earlier this month. LVX joined forces with Tadashi Shoji and his amazing team to design a rock star nail look to accompany their incredible Autumn Winter 2017 Collection.

 

 

We designed a look that not only complimented the designer’s aesthetic and vision- we created a nail design that completed and sealed each runway look.

 

Our amazing nail leads, Teresa King and Lisa Lee, facilitated the creation of the astonishing nail look for Tadashi Shoji.

 

"Texture played a very important part in the nail design for the show as metallics, velvet, lace, and sheer layers are all prominent in this collection,” says Teresa.

 

 

She adds, “We translated this into a complementary nail look that required a custom blend of four shades of loose glitter in jewel tones. These were applied to the free edge of the nails over the metallic champagne shade, Eiffel, to create a bit of a 70s mirror ball effect as the metallic lacquer and glitter subtly blend into one another when they meet in the center. It creates an optical illusion of sorts as light bounces off of the reflective surfaces.”

 

 

“The length and shape of the nails was also carefully thought out and we settled on a medium length oval nail to heighten the romantic drama of the look. To secure the glitter in place and provide a high gloss finish, we used the LVX Gel topcoat.”

 

 

Tadashi and his team are a dream to work with! We loved every second of this seamless collaboration and hope to work with them again in the near future. See a glimpse of our favorite looks from the runway below!

Want to get the look as seen on the runway? Shop EIFFEL and our GEL TOP COAT now.

For a limited time, receive 25% off your purchase with promo code NYFW17

Offer valid now through 2/28/17